Freya Hill

Stories

Too Many To Choose

I like yoghurt, and so when I’m doing the grocery #shopping, the yoghurt aisle is a place I always linger. I probably spend upwards of 30 seconds pondering and inspecting my options before making a #choice. 30 seconds is a long time when you consider most other items in my trolley are a ‘grab and…

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Keeping Up With The Jones

Countdown Supermarket has recently launched a new ‘soap opera’ style marketing campaign. ‘Meet the Colemans’ introduces the potential customer to the fictional Coleman family, who are designed to represent the typical Kiwi family. The campaign gives the family a back-story, and a developing storyline. We are encouraged to see to see ourselves in the Colemans….

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