Freya Hill

Stories

1

Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

  “It’s a world gone made” muttered the Saturday supermarket shopper, as he pushed his trolley passed the queue waiting patiently near the milk section of the New World supermarket. The queue had about 12 people in it when I walked by at 12.30pm. According to the staff member I talked to, the queue had…

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Too Many To Choose

I like yoghurt, and so when I’m doing the grocery #shopping, the yoghurt aisle is a place I always linger. I probably spend upwards of 30 seconds pondering and inspecting my options before making a #choice. 30 seconds is a long time when you consider most other items in my trolley are a ‘grab and…

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Lulu Loyalty

Oprah has a lot to answer for. The whooping, the hollering, that infamous couch-jumping incident of a middle aged movie star, and of course the mass hysteria (and rocketing sales) which surround any product linked to Brand Oprah. Recently, Oprah released her annual ‘Ultimate Favourite Things’ list. The list is made of products Oprah feels…

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