By George! Trends in Brands’ Names

By George! Trends in Brands’ Names

What a shameless ploy, to use the image of a famous hollywood hunk to grab your attention. Can you name him though? Did I hear you say ‘George Clooney?” – By George, you’re right! ‘George Clooney,’ is probably the best known of the #brand’s going by the name ‘George’ at the moment, but he is by no means the only brand ‘George’ on the market. Just as parents worry over the right name to give their baby, wanting something unique and  pronounceable that sums up the very essential of their…

Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

  “It’s a world gone made” muttered the Saturday supermarket shopper, as he pushed his trolley passed the queue waiting patiently near the milk section of the New World supermarket. The queue had about 12 people in it when I walked by at 12.30pm. According to the staff member I talked to, the queue had been there since 9am. The public had been queuing for over four hours  to get their hands on less than a litre of chocolate milk. “Are they queueing for samples?” asked my partner. “Nope” I explained, a…

A Modern Preoccupation: Pure and Deep Play Review

A Modern Preoccupation: Pure and Deep Play Review

We were late. We’d spent too long at the bar anticipating how great  Toa Fraser’s new play – Pure and Deep– would be that when it came to the crunch we only allowed a few minutes to find a parking space in central auckland on a rainy saturday night. It must have made a bit of sight – the two of us running in heels up Queen Street cheering each other with puffed affirmations of ‘We’re going to make it! ‘Yes, we’re doing this! Almost there!’ Ten minutes late, we were…

Dunedin: A Quirky, Playful Intellectual City

Dunedin: A Quirky, Playful Intellectual City

We took the bus to the seaside on the Sunday morning.  We walked along the Dunedin foreshore in the sunshine wearing winter jackets and sunglasses,. Saint Clair beach turned out to be a lovely place to spend our last day in the city of Scarfies, and after enjoying a meal at a busy cafe (clearly the place to brunch that Sunday) we walked in the sunshine down the beach and back into town. When planning our Central Otago Rail Trail holiday, we wanted a city to base ourselves in before and…

Home Grown: Home, Belonging and Identity

Home Grown: Home, Belonging and Identity

The young lawyer wrote fervently; the remnants of his lunch pushed aside as he took notes with pen and a hastily produced paper.  I was discussing the legal definition of a dwelling, over lunch on the weekend. The four of us young professionals were seated around a table at a busy cafe and I was outlining that the movement for ‘tiny houses’ seemed to be a bit of a legal grey area. The teeny size of a tiny house means that it is not necessarily considered a ‘house’ in the eyes of…

Hip Vegetables: From New York PR Agency to New Zealand Garden

Hip Vegetables: From New York PR Agency to New Zealand Garden

I wasn’t sure if kale, that wild fronded brassica vegetable, would go in the indian curry I was making, but I put it in anyway. I had the kale in my fridge because Mum had given me some from her garden. She was growing it in her garden thanks to a New York PR mogul by the name of Oberon Sinclair. Apparently, a couple of years ago the America Kale Association (bless!) decided they weren’t selling enough kale, so they did a savvy thing. They called in a professional in food PR…

Otago Central Rail Trail – A Winter Adventure

Otago Central Rail Trail – A Winter Adventure

  I warned that there would be at least one point of the trip that I would completely lose it, and possible throw my bike down on the trail and yell ‘That’s it! I’ve had enough.’ He replied ‘Well that’s fine, but if that happens I wil remind you that this was your idea.’ And it was – doing the Central Otago Rail Trail in the middle of winter actually was my idea.  You wouldn’t guess it  was my suggetion, as one of us owns three bikes and cycles 40km…

Dialogues With The World : Story Telling

Dialogues With The World : Story Telling

  For all the reservations I might have had about her novel, I could not fault her as someone to listen to. Eleanor Catton, speaking at the Auckland Writers Festival, was interesting and interested. She implored her sell-out audience to think about conversations, and engaging in dialogues – not just pouring out monologues. She pressed on her audience the power of stories as contributions to discussion, not as the final rebuttal on a point. And so Eleanor has got me thinking about stories, and their power. We all tell stories…

Susan

Susan

(Mother’s Day came and went last Sunday, as did Mum’s 39th wedding anniversary. I sent chocolate and wrote this in my head. It’s now made it to paper. (With supporting quotes from He Waiata Mo Te Kare 8 – James K Baxter ) — ‘No, Mum, I can’t do it. Go on without me.’ ‘You can do it baby – jump. I’ll grab your hand.’ ‘No, I can’t. I can’t. Oh god, I want to live! I want to live!!’ ‘I’m not leaving you here. Two of us started this…

Trompe-l’œil: On reading Eleanor Catton’s The Luminaries

Trompe-l’œil: On reading Eleanor Catton’s The Luminaries

  I took it camping with me over New Year, I took it up north over ANZAC weekend. I talked about it in work meetings (‘Is it a good story? I like a good story.’),  discussed it in Wellington (‘Im about half way through.’ ‘Me too’ ‘I keep forgetting which characters are which…might write it down.’) and as Mum and I ascended the Pinnacles  in the Coromandel, she assured me that things really pick up after about page 500 (She was right. Go Mum!) And now, 832 pages later, my…