By George! Trends in Brands’ Names

By George! Trends in Brands’ Names

What a shameless ploy, to use the image of a famous hollywood hunk to grab your attention. Can you name him though? Did I hear you say ‘George Clooney?” – By George, you’re right! ‘George Clooney,’ is probably the best known of the #brand’s going by the name ‘George’ at the moment, but he is by no means the only brand ‘George’ on the market. Just as parents worry over the right name to give their baby, wanting something unique and  pronounceable that sums up the very essential of their…

Rollin’ In Da Burbs

Rollin’ In Da Burbs

Oh how the times have changed. I was raised in a Toyota Hiace; I mean this almost literally. From the ages of 5 years to 18 years, my family’s chief vehicle was the Hiace van, Bertie the Bus. Before Bertie came to us, he had been a plumber’s van. Even as a primary school kid I knew that most families’ cars hadn’t had a former career in the trades.

Too Many To Choose

Too Many To Choose

I like yoghurt, and so when I’m doing the grocery #shopping, the yoghurt aisle is a place I always linger. I probably spend upwards of 30 seconds pondering and inspecting my options before making a #choice. 30 seconds is a long time when you consider most other items in my trolley are a ‘grab and go’ decision of 2-5 seconds. One of the problems I face when making my yoghurt purchase is that there is a lot of choice. Do I want it greek, flavoured, fat-free, low in sugar, gourmet?…

Keeping Up With The Jones

Keeping Up With The Jones

Countdown Supermarket has recently launched a new ‘soap opera’ style marketing campaign. ‘Meet the Colemans’ introduces the potential customer to the fictional Coleman family, who are designed to represent the typical Kiwi family. The campaign gives the family a back-story, and a developing storyline. We are encouraged to see to see ourselves in the Colemans. Their concerns are our concerns. The intention of such a campaigns is that over time, the customer will relate to mum ‘Nikki’ or dad ‘Rob’, and ideally come to trust ‘their’ recommendations on products and…

Lulu Loyalty

Lulu Loyalty

Oprah has a lot to answer for. The whooping, the hollering, that infamous couch-jumping incident of a middle aged movie star, and of course the mass hysteria (and rocketing sales) which surround any product linked to Brand Oprah. Recently, Oprah released her annual ‘Ultimate Favourite Things’ list. The list is made of products Oprah feels are ‘really really great’ (or perhaps, it is a list of products represented by publicists who are really really good). Items on this year’s list included everything from Ipads and Nikon cameras, to microwave mac’n’cheese,…