Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

  “It’s a world gone made” muttered the Saturday supermarket shopper, as he pushed his trolley passed the queue waiting patiently near the milk section of the New World supermarket. The queue had about 12 people in it when I walked by at 12.30pm. According to the staff member I talked to, the queue had been there since 9am. The public had been queuing for over four hours  to get their hands on less than a litre of chocolate milk. “Are they queueing for samples?” asked my partner. “Nope” I explained, a…