Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

Liquid Gold: Lewis Road Creamery and Whittakers Chocolate’s Co-branding success

  “It’s a world gone made” muttered the Saturday supermarket shopper, as he pushed his trolley passed the queue waiting patiently near the milk section of the New World supermarket. The queue had about 12 people in it when I walked by at 12.30pm. According to the staff member I talked to, the queue had been there since 9am. The public had been queuing for over four hours  to get their hands on less than a litre of chocolate milk. “Are they queueing for samples?” asked my partner. “Nope” I explained, a…

Hip Vegetables: From New York PR Agency to New Zealand Garden

Hip Vegetables: From New York PR Agency to New Zealand Garden

I wasn’t sure if kale, that wild fronded brassica vegetable, would go in the indian curry I was making, but I put it in anyway. I had the kale in my fridge because Mum had given me some from her garden. She was growing it in her garden thanks to a New York PR mogul by the name of Oberon Sinclair. Apparently, a couple of years ago the America Kale Association (bless!) decided they weren’t selling enough kale, so they did a savvy thing. They called in a professional in food PR…

Rollin’ In Da Burbs

Rollin’ In Da Burbs

Oh how the times have changed. I was raised in a Toyota Hiace; I mean this almost literally. From the ages of 5 years to 18 years, my family’s chief vehicle was the Hiace van, Bertie the Bus. Before Bertie came to us, he had been a plumber’s van. Even as a primary school kid I knew that most families’ cars hadn’t had a former career in the trades.

Too Many To Choose

Too Many To Choose

I like yoghurt, and so when I’m doing the grocery #shopping, the yoghurt aisle is a place I always linger. I probably spend upwards of 30 seconds pondering and inspecting my options before making a #choice. 30 seconds is a long time when you consider most other items in my trolley are a ‘grab and go’ decision of 2-5 seconds. One of the problems I face when making my yoghurt purchase is that there is a lot of choice. Do I want it greek, flavoured, fat-free, low in sugar, gourmet?…

Keeping Up With The Jones

Keeping Up With The Jones

Countdown Supermarket has recently launched a new ‘soap opera’ style marketing campaign. ‘Meet the Colemans’ introduces the potential customer to the fictional Coleman family, who are designed to represent the typical Kiwi family. The campaign gives the family a back-story, and a developing storyline. We are encouraged to see to see ourselves in the Colemans. Their concerns are our concerns. The intention of such a campaigns is that over time, the customer will relate to mum ‘Nikki’ or dad ‘Rob’, and ideally come to trust ‘their’ recommendations on products and…

Lulu Loyalty

Lulu Loyalty

Oprah has a lot to answer for. The whooping, the hollering, that infamous couch-jumping incident of a middle aged movie star, and of course the mass hysteria (and rocketing sales) which surround any product linked to Brand Oprah. Recently, Oprah released her annual ‘Ultimate Favourite Things’ list. The list is made of products Oprah feels are ‘really really great’ (or perhaps, it is a list of products represented by publicists who are really really good). Items on this year’s list included everything from Ipads and Nikon cameras, to microwave mac’n’cheese,…